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Macarons and Social Media: A Delicious Combination

Posted by Corinne Cline | Jun 7, 2013 4:50:54 PM

Thanks to Pierre Hermé’s latest iPhone app, now you won’t even have to leave your house to receive the best macarons in France. 

For those of you who do not know, I love Pierre Hermé. He is the god of pastries in France, concocting insane macaron combinations like apple, mint, cucumber and rocket (yes, that’s all one flavor!) and Morello cherry, lemon and tonka bean. I dream of one day obtaining just a fraction of his talent in creating incredible and innovative macaron flavors. His website is a favorite of mine, as I love to explore his latest macaron collections. Hermé has truly turned the business of making pastries into an art form. 

His newest project brings his collections to your door - an iPhone app that streamlines the ordering and delivery of macarons. Called Pierre Hermé Macarons, the app allows you to select an assortment of macarons, a delivery time and location, ensuring the freshest macarons will arrive at your door the same day. Delivery costs 25 euros for addresses in the Paris area, a small price to pay for what I consider the best macarons in Paris. As I overcome my sheer excitement about this app, I find it is truly an ingenious tool and one that I have never seen before. Hermé makes it easier for his customers to order his products and provides an app that helps him stand out amongst the competition. It sounds like a win-win to me! 

After poring over his new app, the only question I am left asking is, “What would it cost for delivery to New Hampshire?” Unfortunately, I do not think that is possible. Though I cannot order my beloved macarons, I love browsing the app for Hermé’s latest flavors. His creative genius astounds me, and if you are tempted as well, head over to iTunes and download the app for free. Just be careful not to drool on your phone.

 

Written by Corinne Cline

In 2013, Pastry Chef and Owner, Corinne Cline graduated from the Professional Pastry Program at The Cambridge School of Culinary Arts in Cambridge, Massachusetts. Upon graduation, she received the St. Michel Award for overall excellence in the pastry arts. She is a 2012 graduate of Hiram College and 2008 graduate of Proctor Academy. It was during her Proctor study abroad program in France that Corinne first gained an appreciation for European pastry. She has since returned to France several times and has studied at L'Institut Paul Bocuse in Lyon. In 2016, Corinne was named Chef of the Year by the New Hampshire Lodging & Restaurant Association.